Original Variety Ad Shows Weekend Box Office For 'Friday The 13th Part 7: The New Blood'

Trade publications and magazines use to be the only way that film distributors could promote their films before the Internet boom, and as such they made sure to boast about opening weekend successes of their new movie projects. Paramount handled things no differently when it came to the Friday The 13th film franchise in the 1980's and they always made sure to get an ad in the Daily Variety trade the Monday following and opening of a new Jason Voorhees film.

Below is an original ad placed in Variety, dated May 16, 1988, for the opening weekend success of Friday The 13th Part 7: The New Blood. Just over $8 million is really a small and modest amount for today's standards, but for a Horror film in 1988 with a lower theater count, it isn't too bad. However, these numbers were well behind the openings of some of the original films and thus you can see why Paramount was starting to lean towards ending the franchise and eventually selling it off to New Line Cinema.

If this film had made more money as expected by the higher ups at Paramount, fans have to wonder if Jason Takes Manhattan would have been made next instead of keeping a new film in Crystal Lake?

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